We Help Manufacturers Connect With Reputable Medical Device Distributors in Russia
Russia is by far the largest country in the world with over 144 million inhabitants. Approximately 70% of the people live west of the Ural Mountains where the main cities like Moscow and St Petersburg are situated. It is a large medical devices market with good opportunities for your products. We can support in developing the right go-to-market strategy for this enormous country. Working with experienced distribution consultants ensures that distributors are evaluated objectively, with your specific business needs in mind, and that you increase your chances of successfully operating within the Russian market. See all European markets we serve.
Russian market entry strategy
In order to sell medical devices in Russia, a manufacturer has to get approval from the Russian Roszdravnadzor organization. Luctor Medical has the right partners to help you with this. We can fully assist you in coming up with a plan how to approach this market, and how many distributors might be necessary to cover the individual regions. Depending on the servicing and warehousing needs of your devices, we can make recommendations for an optimal service and logistics structure. Finally, if you have not already done so, we can conduct an analysis of competing local products and sales models.
Russian Medical Distributor Qualification
We thoroughly pre-qualify potential medical distribution partners in Russia based on your needs. This includes intensive phone screening including evaluation of their experience, service level, etc. followed by one-on-one interviews to determine a “short list” of qualified potential distribution partners. If desired, we can also conduct on-site evaluations of “short list” distributors to ensure everything is as presented. You will, of course, make the final selection based on your comfort level and analysis.
Services tailored to your specific needs
Whether your distribution strategy focuses on commercialization in a specific region or to be present nationwide, we have the expertise to identify and screen the best quality medical device distributors in the Russian market. Our multi-step process for evaluating potential distribution partners is customized to your business needs. We can support in analyzing your device’s market potential and the local competitive landscape, defining your ideal service and logistics profile, conducting face-to-face interviews with distributors, narrowing your “short list” based on our analysis and providing assistance with contract negotiations. We can also assist with product registration, taxation and legal issues through our regional network.